About us - MOSER Trachten
Who We Are
As Bavaria’s largest Trachten outfitter, we offer a diverse range of traditional clothing. From classic and heritage-inspired to trendy styles, whether for a folk festival or a wedding: you’ll find an overwhelming selection of Dirndls, Lederhosen, Trachten vests, and jackets from exclusive in-house Trachten collections, directly from manufacturers or leading designers. Particularly popular are our limited edition Trachten collections, individually numbered and available worldwide in only 25 to 150 pieces.
Founded in 2005 by Herbert Wirkes, we have grown to become the leading Trachten retailer with 38 stores, an online Trachten shop, and 300 employees—all while remaining owner-managed and deeply rooted in tradition. With great attention to detail, we not only provide high-quality Trachten fashion but also outstanding service that is as individual as it is personal.
Our Collection - Our Commitment
In recent years, Trachten fashion has become increasingly popular and diverse. Not only have new trends, such as high-neck Dirndls and varying Dirndl lengths, emerged, but the occasions for wearing Dirndls and Lederhosen have also expanded. Trachten is now a must-have not only for Oktoberfest but is also growing in popularity for weddings and other celebrations. Today, there are numerous Trachten styles tailored to different occasions: from the traditional cotton Dirndl for a beer garden visit to the designer wedding Dirndl for the most special day of your life.
To meet this demand, we offer more than 15,000 Trachten items in our assortment for men, women, and children. Our collection includes products from over 40 renowned brands such as Krüger, Wenger Austria, Hammerschmid, and Astrid Söll. From simple Dirndls to exclusive designer pieces, our annual selection of over 800 new Dirndls has something for everyone.
Since Trachten, especially Dirndls, should be unique garments that make women feel comfortable, we also offer our own exclusive limited-edition Dirndl collections and private labels: Herzglück, edelheiss, Moser, Alpenglanz, and our favorite brand, Lieblingsgwand. These Dirndls are produced in limited quantities, for example, only 99 pieces worldwide, and are exclusively available at MOSER Trachten. This ensures that Trachten fashion remains individual, allowing every woman to feel not only comfortable but also truly unique in her Dirndl.
Our Services for You!
We want you to feel great in your Trachten outfit! That’s why, in our 38 stores, our knowledgeable staff is happy to assist you in selecting and assembling the perfect ensemble—whether you're new to Trachten or a seasoned enthusiast.
In addition to expert and friendly advice, we offer an in-house alteration service and free parking right in front of our stores. We are also happy to provide customized outfits and support for associations, gastronomy, and musicians.
Tips and tricks for the outfit
Dirndl and traditional trends
Know-how
Know-how