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About us

Traditional attire that suits you and your occasion


About MOSER Trachten

For over 20 years, MOSER Trachten has stood for personal advice and a wide selection of traditional fashion for the whole family. Whether it's a folk festival, a wedding, a family celebration, a club event or everyday life: at MOSER Trachten you'll find looks that are modern, honor tradition and suit your style. Discover dirndls, lederhosen, traditional fashion for women, men and children, plus matching shoes and accessories. You can browse our full range in our large traditional clothing online shop at trachten.de or in one of our over 40 stores in Bavaria, including one near you.

Your advantages at MOSER Trachten

The right traditional outfit for every occasion 

Find traditional fashion for folk festivals, weddings, family celebrations, clubs, hospitality and companies. We'll help you put together an outfit that suits the occasion and your personal style.

Looks for the whole family 

At MOSER Trachten, you'll find dirndls, lederhosen and matching extras for women, men and children. Put together your look yourself, from a single favorite piece to a complete outfit.

Browse online or get advice in person 

Shop conveniently in our online store or visit one of our over 40 stores. There you can compare different models, try them on and get advice on size, fit and styling. Our online customer service is also happy to help you!

Best Price Guarantee 

We guarantee the best price! If you find an item you purchased from us available somewhere else for less within two weeks of purchase, we will refund the difference!

Exclusive & limited collections 

Exclusive private labels such as Lieblingsgwand, Alpenglanz and MOSER are available only at MOSER Trachten. We design them with care and produce them to a high standard. Limited collections, which are available on average only once per size in each region, give you a look that's truly individual!

Wide selection of well-known brands 

Many well-known traditional fashion brands such as Krüger, Marjo, Alpenherz, Spieth & Wensky, Hammerschmid and Himmel, Arsch & Zwirn are part of the MOSER Trachten range. So there's something for every

In-house tailoring 

Does your traditional outfit not fit perfectly, no longer fit, or need repairs? No problem, you can have it adjusted at MOSER Trachten's tailoring workshops! Simply get it pinned in the store and have it sent in, or come by directly to the alterations workshop in Barbing or the tailoring workshop in the Trachtenwelt in Regensburg!

Experience since 2005 

MOSER Trachten was founded in 2005 by Herbert Wirkes. With over 20 years of experience, we combine traditional style with a modern take on traditional clothing. This is reflected in our range and our service.

Traditional wear for your perfect appearance

Traditional clothing is as diverse as the people who wear it. That's why at MOSER Trachten you'll find not just individual garments, but inspiration for every occasion and your personal style.

  • Folk festival: easygoing looks that make you feel good. 
  • Wedding: festive traditional wear for the bride, groom and guests. 
  • Family: lovingly coordinated outfits for young and old. 
  • Clubs: uniform outfitting and personal advice for groups. 
  • Hospitality and companies: coordinated looks for a professional appearance.

Our world of traditional wear

From dirndls and lederhosen to blouses, skirts, shirts, waistcoats, shoes and accessories: at MOSER Trachten you can put together your complete look.

Our range includes traditional classics, modern interpretations, our own collections and selected brand and designer labels. You'll find different lengths, sizes, colors and styles, including traditional fashion in plus sizes.

We select our collections with a focus on fit, workmanship, versatility and occasion. That way you can choose an outfit that suits your style, your figure and your budget.

Discover traditional brands

Explore the full range

Personal advice is part of what we do

The right traditional outfit starts with the right questions:

  • What occasion are you looking for an outfit for? 
  • Which fit feels good to you? 
  • Which colors and materials suit your style? 
  • Which dirndl length suits you? 
  • And which pieces can you combine later on?

Our team will support you in choosing, combining and finding your size. Online you'll find sizing advice, inspiration and many other useful information. In our stores you can try on models right away and get personal advice – including one near you!

MOSER Trachten: Our story

MOSER Trachten was founded in 2005 by Herbert Wirkes. Since then, the company has continued to evolve. Today, MOSER Trachten combines brick-and-mortar specialist retail with online retail and offers traditional fashion for women, men and children.

It's not only the range that has grown. The way traditional wear is worn has changed too: alongside traditional occasions, there are now many ways to combine traditional elements in an individual, modern and everyday-friendly way.

What remains important to us: personal advice, reliable selection and the joy of traditional wear.

People who help you move forward

Behind trachten.de is a team with different tasks but one shared goal: we want to make choosing your traditional outfit easier for you!

Day after day, dedicated people in customer service, logistics, purchasing and our stores work to make sure you find your outfit, order it, try it on and enjoy wearing it.

Come by or browse online

Already know what you're looking for? Then discover our current collections now. Would you rather get inspired first or receive personal advice? Find a store near you or contact our customer service.

FAQ – Frequently asked questions about MOSER Trachten

When was MOSER Trachten founded? 

MOSER Trachten was founded in 2005 by Herbert Wirkes. Since then, the company has developed into a traditional clothing retailer with an online shop at trachten.de and over 40 physical stores throughout Bavaria. 

What traditional fashion can I find at MOSER? 

At MOSER Trachten you'll find dirndls, lederhosen, traditional fashion for women, men and children, plus shoes and accessories. The range includes traditional and modern styles, our own collections and selected brand and designer labels. 

Can I get personal advice? 

Yes. In our stores you can try on models and get advice on size, fit and styling. You can also find our size advice and further information online. 

Does MOSER Trachten offer outfitting for clubs, companies and hospitality?

MOSER Trachten offers traditional clothing solutions for clubs, hospitality and companies. We're happy to help you here!