Privacy Policy

 Thank you for visiting our online shop. Protection of your privacy is very important to us. Below you will find extensive information about how we handle your data.

    1. Access data and hosting

    You may visit our website without revealing any personal information. With every visit on the website, the web server stores automatically only a so-called server log file which contains e.g. the name of the requested file, your IP address, the date and time of the request, the volume of data transferred and the requesting provider (access data), and documents the request. These access data are analysed exclusively for the purpose of ensuring the smooth operation of the website and improving our offer. This serves according to Art. 6 (1) 1 lit. f GDPR the protection of our legitimate interests in the proper presentation of our offer that are overriding in the process of balancing of interests.

     All access data are deleted no later than one month after the end of your visit on our website. 

    1.1 Hosting

    The services for hosting and displaying the website are partly provided by our service providers on the basis of processing on our behalf. Unless otherwise stated in this privacy policy, all access data and all data collected in forms provided for this purpose on this website are processed on their servers. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this privacy policy.

     Our service providers are located and/or use servers in the following countries, for which the European Commission has established an adequate level of data protection by decision: United Kingdom, Canada, USA.

 

There is a decision of the European Commission on an adequate level of data protection for the USA as the basis for a third country transfer, insofar as the respective service provider is certified. Until certification by our service providers, the data transfer continues to be based on this basis: standard data protection clauses of the European Commission.

 

Our service providers are located and/or use servers in these countries: Australia.

There is no European Commission adequacy decision for this country/these countries. Our cooperation is based on these guarantees: Standard data protection clauses of the European Commission.

 

  

    1.2 Content Delivery Network 

    For the purpose of a shorter loading time, we use for some offers a so-called Content Delivery Network ("CDN") . This service provides content, e.g. large media files, via regionally distributed servers of external CDN service providers. For this reason, access data will be processed on the servers of these service providers. We engage our service providers on the basis of processing on our behalf. Our service providers are located and/or use servers in countries outside the EU and the EEA. For these countries there is no adequacy decision by the European Commission. Our cooperation is based on standard data protection clauses adopted by the European Commission. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this privacy policy. 

    2. Data processing for the purposes of processing the contract, establishing contact 

    2.1 Data processing for the purposes of performing the contract

    For the purpose of performing the contract (including enquiries regarding the processing of any existing warranty and performance fault claims as well as any statutory updating obligations) in accordance with Art. 6 (1) (b) GDPR, we collect personal data if you provide it to us voluntarily as part of your order. Mandatory fields are marked as such, as in these cases we necessarily need the data to process the contract and we cannot send the order without their specification. Which data is collected can be seen from the respective input forms.  Further information on the processing of your data, in particular on the forwarding of the data to our service providers for the purpose of order, payment and shipping, can be found in the following sections of this privacy policy. After complete processing of the contract, your data will be restricted for further processing and deleted after expiry of the retention periods under tax and commercial law in accordance with Art. 6 (1) (c) GDPR, unless you have expressly consented to further use of your data in accordance with Art. 6 (1) (a) GDPR or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this privacy policy.

     Merchandise management system

    We use merchandise management systems of external service providers for order and contract processing. We engage our service providers on the basis of processing on our behalf. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this privacy policy.

    2.2 Customer account

     Insofar as you have given your consent to this in accordance with Art. 6 (1) (a) GDPR by deciding to open a customer account, we will use and store your data for the purpose of opening the customer account as well as for further future orders on our website. Deletion of your customer account is possible at any time and can be done either by sending a message to the contact option described in this privacy policy or via a function provided for this purpose in the customer account. After deletion of your customer account, your data will be deleted unless you have expressly consented to further use of your data in accordance with Art. 6 (1) (a) GDPR or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this privacy policy.   

    2.3 Establishing contact

     As part of our customer communication, we collect personal data in order to process your enquiries in accordance with Art. 6 (1) (b) GDPR if you voluntarily provide us with this data when contacting us (e.g. via contact form or e-mail). Mandatory fields are marked as such, as in these cases we necessarily need the data to process your enquiry. Which data is collected can be seen from the respective input forms. After your enquiry has been fully processed, your data will be deleted unless you have expressly consented to further use of your data in accordance with Art. 6 (1) (a) GDPR or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this privacy policy. 

    3. Data processing for the purposes of shipment  

    We forward your data to the shipping company within the scope required for the delivery of the ordered goods according to Art. 6 (1) (b) GDPR. 

     Data transmission to a shipping provider for the purpose of shipment notification 

    Provided that you have given us your explicit consent, during or after your order, we will forward your e-mail address  in accordance with Art. 6 (1) (a) GDPR to the selected shipping provider in order to enable them to contact you for the purpose of shipment notification or coordination prior to shipment.  This consent may be withdrawn at any time by sending a message to the contact information described in this privacy policy or directly to the shipping provider using the contact address listed below. After consent withdrawal, we will delete the data you have provided for this purpose, unless you have expressly consented to further use of your data or we have reserved the right to use your data for other purposes which are permitted by law and about which we inform you in this privacy policy. ​​

    United Parcel Service Deutschland S.à r.l. & Co. OHGGörlitzer Straße 141460 NeussGermany

    DHL Paket GmbHSträßchensweg 1053113 BonnGermany

    4. Data processing for the purposes of payment 

    As part of the payment process in our online shop, we work together with these partners: technical service provider, credit institution, payment service provider.

    4.1 Data processing for the purposes of transaction processing

    Depending on the selected payment method, we forward the data necessary for processing the payment transaction to our technical service providers, who act for us on the basis of processing on our behalf or to the authorised credit institutions or to the selected payment service provider insofar as this is necessary for the payment process. This serves the fulfilment of the contract according to Art. 6 (1) (b) GDPR. In certain cases, payment service providers collect the data required for processing the payment themselves, e.g. on their own website or via technical solution within the ordering process. In this respect, the privacy policy of the respective payment service provider applies. If you have any questions about our payment processing partners and the basis of our cooperation with them, please use the contact option described in this privacy policy.

    4.2 Data processing for the purposes of fraud prevention and optimisation of our payment processes

     We may forward other data to our service providers, which they use for the purpose of fraud prevention and to optimise our payment processes (e.g. invoicing, processing of contested payments, accounting support) together with the data necessary to process the payment as our processors. This serves to safeguard our legitimate interests in fraud prevention or an efficient payment management in accordance with Art. 6 (1) (f) GDPR that are overriding in the process of balancing of interests. 

    5. Marketing via E-mail 

    5.1 Email newsletter wit subscription, newsletter tracking with separate consent  

    If you subscribe to our newsletter, we will regularly send you our email newsletter based on your consent according to Art. 6 (1) (a) GDPR, using the data required or disclosed by you separately for this purpose. 

    You can unsubscribe from the newsletter at any time. This can either be done by sending a message to the contact option described in this privacy policy or via a link provided for this purpose in the newsletter. 

     After unsubscribing, we will delete your e-mail address from the list of recipients, unless you have expressly consented to the further use of your data according to Art. 6 (1) (a) GDPR or we have reserved the right to use your data for other purposes that are permitted by law and about which we inform you in this privacy policy.  

    If you have additionally given us your consent in accordance with Art. 6 (1) 1 a GDPR to analyse our newsletter, we will also analyse your interaction with our newsletter by measuring, storing and evaluating opening rates and click-through rates for the purpose of designing future newsletter campaigns ("newsletter tracking").  For this evaluation, the emails sent contain single-pixel technologies (e.g. so-called web beacons, tracking pixels) that are stored on our website. For the evaluations, we link the following "newsletter data" in particular   the page from which the page was requested (so-called referrer URL),  the date and time of the request,  the description of the type of web browser used,  the IP address of the requesting computer,  the e-mail address,  the date and time of registration and confirmation   and the single-pixel technologies with your e-mail address or your IP address and, if applicable, an individual ID. Links contained in the newsletter may also contain this ID.  Unsubscribing from newsletter tracking is possible at any time and can be done either by sending a message to the contact option described or via a link provided for this purpose in the newsletter.  The information is stored for as long as you are subscribed to the newsletter.

    5.2 Newsletter mailing 

     The newsletter is sent to you by our service provider who processes data on our behalf and to whom we disclose your email address. ​​​​​​​If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this privacy policy. 

    The newsletter and the newsletter tracking shown above may also be sent by our service providers as part of processing on our behalf. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this privacy policy.

    5.3 Sending review requests by e-mail 

     If you have given us your explicit consent to do so during or after placing your order in accordance with Art. 6 (1) (a) GDPR, we will use your e-mail address to request an review of your order via the review system we use. This consent can be withdrawn at any time by sending a message to the contact option described in this privacy policy or via a link provided for this purpose in the review request. 

    The review requests may also be sent by our service provider Trusted Shops AG Subbelrather Str. 15C, 50823 Cologne ("Trusted Shops"). In the process, we receive information on the respective status through Trusted Shops (e.g. whether the review request was sent out or received). This is done in accordance with Art. 6 (1) (f) GDPR to fulfill our legitimate interest in receiving information about the review requests in order to make optimizations based on them, if necessary, as well as to fulfill the legitimate interest of Trusted Shops in being able to offer this service. We and Trusted Shops act as joint controllers in regards to sending review requests and the collection and display of review or status information. Within the framework of the joint controllership between us and Trusted Shops, please contact Trusted Shops if you have any data protection questions or wish to assert your rights. You can find their contact details here. Further information on data protection can be found in the following link here. Regardless of this, you can also always contact us using the contact option described in this privacy policy. Your inquiry will then, if necessary, be passed on to the party responsible for responding to it.

    6. Cookies and further technologies 

    6.1 General information

    In order to make visiting our website attractive and to enable the use of certain functions, to display suitable products or for market research, we use technologies on various pages, including so-called cookies. Cookies are small text files that are automatically stored on your end device. Some of the cookies we use are deleted after the end of the browser session, i.e. after closing your browser (so-called session cookies). Other cookies remain on your end device and enable us to recognise your browser during your next visit (persistent cookies). Protection of privacy for terminal devices When you use our online services, we use technologies that are absolutely necessary in order to provide the telemedia service you have expressly requested. The storage of information in your terminal device or access to information that is already stored in your terminal device does not require consent in this respect.  

    For functions that are not absolutely necessary, the storage of information in your terminal device or access to information that is already stored in your terminal device requires your consent. Please note that if you do not give your consent, parts of the website may not be available for unrestricted use. Any consent you may have given will remain valid until you adjust or reset the respective settings in your terminal device. 

     Any downstream data processing through cookies and other technologies We use such technologies that are strictly necessary for the use of certain functions of our website (e.g. shopping cart function). These technologies are used to collect and process IP addresses, time of visit, device and browser information as well as information on your use of our website (e.g. information on your preferences). This serves to safeguard our legitimate interests in an optimised presentation of our offer that are overriding in the process of balancing of interests. 

     In addition, we use technologies to fulfil the legal obligations, which we are subject to (e.g. to be able to prove consent to the processing of your personal data) as well as for web analysis and online marketing. Further information on this, including the respective legal basis for data processing, can be found in the following sections of this privacy policy. 

     You can find the cookies settings for your browser by clicking on the following links: Microsoft Edge™ / Safari™ / Chrome™ / Firefox™ / Opera™ 

    If you have consented to the use of the technologies in accordance with Art. 6 (1) (a) GDPR, you can withdraw your consent at any time by sending a message to the contact option described in the privacy policy. 

     Alternatively, you can also click on the following link: trachten.de . If cookies are not accepted, the functionality of our website may be limited. 

    How can I configure the cookie settings of my browser? Each browser is different in the way it manages cookie settings. This is described in the help menu of each browser, which explains how to change your cookie settings. You can find these for each browser under the following links: Microsoft Edge™ / Safari™ / Chrome™ / Firefox™ / Opera™ What types of cookies are being used? 

     Functional cookies: These cookies are used for certain features of our website, e.g. to improve the website’s navigation, or deliver to you customised and relevant information (e.g. ads that match your interests).  

     Targeting cookies: These cookies record information about your visit to the website, previously viewed pages and links you clicked. We use this information to tailor our website and displayed ads to your interests.  

     Marketing Cookies: ​​​​​​​These cookies record information about your visit to the website, previously viewed pages and links you clicked. We use this information to tailor our website and displayed ads to your interests. 

     Analytical / performance cookies: These cookies enable collecting anonymised data about user behaviour on our website. We analyse them e.g. to improve the functionality of our website and recommend you products that will be interesting to you. 

     Essential cookies: These cookies are necessary to enable you to use our website. This includes e.g. cookies that enable you to log into the customer area or add items to your shopping cart.  

    6.2 Cookiebot Consent Management Plattform

    On our website we use Cookiebot to inform you about the technologies we use on our website and to obtain, manage and document your consent to the processing of your personal data by these technologies. This is required under Art. 6 (1) (c) GDPR to fulfil our legal obligation under Art. 7 (1) 1 GDPR to be able to prove your consent to the processing of your personal data, to which we are subject. The consent management service Cookiebot is an offer from Usercentrics A/S, Havnegade 39, 1058 Copenhagen, Denmark, which processes your data on our behalf. After submitting your cookie declaration on our website, Cookiebot's web server stores your anonymized IP address, the date and time of your declaration, browser information, the URL from which the declaration was sent, information about your consent behaviour and an anonymous random key. In addition, a "CookieConsent" cookie is used, which contains information about your consent behaviour and the key. Your data will be deleted after twelve months, unless you have expressly consented to further use of your data in accordance with Art. 6 (1) (a) GDPR or we reserve the right to use your data for other purposes that are legally permitted and about which we inform you in this privacy policy.  Our service providers are located and/or use servers in the following countries, for which the European Commission has established an adequate level of data protection by decision: USA. The adequacy decision for the USA applies as the basis for third country transfers, provided that the respective service provider is certified. Until certification by our service providers, the data transfer continues to be based on this basis: standard data protection clauses of the European Commission.

    6.3 Information on third country transfer (data transfer to third countries)

    We use technology from service providers on our website whose headquarters and/or server locations may be in third countries outside the EU or EEA. If there is no EU Commission adequacy decision for this country, an adequate level of data protection must be ensured by means of other suitable guarantees. Suitable guarantees in the form of contractually agreed standard contractual clauses of the EU Commission or binding internal data protection rules (Binding Corporate Rules) are possible in principle, but require a prior review by the contracting parties as to whether an adequate level of protection can be guaranteed. According to the case law of the ECJ, it may be necessary to take additional protective measures for this purpose. In principle, we have agreed the standard data protection clauses issued by the EU Commission with the technology providers we use who process personal data in a third country. Where possible, we also agree on additional safeguards to ensure that sufficient data protection is guaranteed in the third countries without an adequacy decision. Notwithstanding this, it may happen that, despite all contractual and technical measures, the level of data protection in the third country does not correspond to that in the EU. For these cases, we ask you, if necessary, in the context of cookie consent, for your consent in accordance with Art. 49 (1) lit. a GDPR to the transfer of your personal data to a third country. In particular, there is a risk that local authorities in the third country may not have sufficiently limited access rights to your personal data from a European data protection perspective, that we as the data exporter or you as the data subject may not be aware of this and/or that you may not have sufficient legal remedies to prevent and/or take action against such access. In particular, the following countries are currently among the third countries without an adequacy decision by the EU Commission (example enumeration):  China Russia Taiwan  You can find out which third countries we transfer data to in the data protection notices for the respective tool and/or service we use for consent management/Consent Manager Platform (CMP).

    7. Use of cookies and other technologies

    We use the following cookies and other third-party technologies on our website. Unless otherwise specified for the individual technologies, this is done on the basis of your consent in accordance with Art. 6 (1) (a) GDPR. The data collected in this context will be deleted after the relevant purpose has been fulfilled and we have ended the use of the respective technology. You can withdraw your consent at any time with effect for the future. Further information on your withdrawal options can be found in the section "cookies and further technologies". Further information, including the basis of our cooperation with the service providers can be found within the respective technologies. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this privacy policy.

    7.1 Use of Google services

    We use the following technologies of Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). The information automatically collected by Google technologies about your use of our website is usually transferred to a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA and stored there. Unless otherwise specified for the specific technologies, data processing is based on an agreement concluded for the respective technology between jointly responsible parties in accordance with Art. 26 GDPR. Further information about data processing by Google can be found in Google's privacy policy.  Our service providers are located and/or use servers in countries outside the EU and the EEA for which the European Commission has established by decision an adequate level of data protection. Our service providers are located and/or use servers in countries outside the EU and the EEA. For these countries there is no adequacy decision by the European Commission. Our cooperation is based on standard data protection clauses adopted by the European Commission. 

     Google Analytics

    For the purpose of website analysis, Google Analytics automatically collects and stores data (IP address, time of visit, device and browser information as well as information on your use of our website), from which usage profiles are created using pseudonyms. Cookies may be used for this purpose. If you visit our website from the EU, your IP address will be stored on a server located in the EU to derive location data and then deleted immediately before the traffic is forwarded to further Google servers for processing. The data processing is carried out on the basis of an order processing agreement by Google. 

    In order to optimize the marketing of our website, we have activated the data sharing settings for "Google products and services". This allows Google to access the data collected and processed by Google Analytics and then use it to improve Google services. The data sharing to Google within the scope of these data sharing settings is based on an additional agreement between the data controllers. We have no influence on the subsequent data processing by Google.

     For the purposes of optimized marketing of our website, we use the so-called user ID function. With the help of this function, we can assign a unique, permanent ID to your interaction data for one or more sessions on our websites and thus analyze your user behavior across devices and sessions. 

    For web analytics and advertising purposes, the extension function of Google Analytics enables the so-called DoubleClick cookie to recognize your browser when visiting other websites. Google will use this information to compile reports about your website activities and to provide other services related to the use of the website.

    If you do not give us your consent to the use of Google Analytics in accordance with Art. 6 (1) (a) GDPR, no cookies will be stored on your device or read out. The data processing described in the previous paragraphs does not take place. In order to close gaps in web analysis through behaviour and conversion modelling, pings with data (user agent, information on your consent behaviour screen resolution, IP address) are sent to Google. 

     Google Maps

    For the visual representation of geographical information, Google Maps collects data on your use of the Maps functions, in particular the IP address and location data, and transmits this data to Google and then processes it by Google. We have no influence on this subsequent data processing.

     Google reCAPTCHA

    For the purpose of protection against misuse of our web forms as well as against spam by automated software (so-called bots), Google reCAPTCHA collects data (IP address, time of visit, browser information as well as information on your use of our website) and performs an analysis of your use of our website by means of a so-called JavaScript and cookies. In addition, other cookies stored in your browser by Google services are evaluated. Personal data is not read out or stored from the input fields of the respective form.

     Google Fonts

    For the purpose of a uniform presentation of the contents on our website, data (IP address, time of visit, device and browser information) are collected by the script code "Google Fonts", transmitted to Google and then processed by Google. We have no influence on this subsequent data processing.

     Google Tag Manager 

    By means of the Google Tag Manager, we can manage various codes and services on our website. When implementing the individual tags, Google may also process personal data (e.g. IP address, online identifiers (including cookies)). The data processing is carried out on the basis of an order processing agreement by Google. By using the Google Tag Manager, a simplified integration of various services/technologies can be achieved. If you do not wish to use individual tracking services and have therefore deactivated them, the deactivation remains in place for all affected tracking tags that are integrated by the Google Tag Manager. 

    7.2 Use of Facebook services

     Use of Facebook Pixel

    We use the Facebook pixel within the framework of the technologies of Meta Platforms Ireland Ltd., Block J, Serpentine Avenue, Dublin 4, Irland (hereafter („Facebook (by Meta)“ or “Meta Platforms Ireland“) as described below. The Facebook pixel is used to automatically collect and store data (IP address, time of visit, device and browser information as well as information on your use of our website based on events specified by us, such as a visit to a website or newsletter registration), from which user profiles are created using pseudonyms. 

    As part of the so-called advanced matching, information is also collected and stored hashed for matching purposes, with which individuals can be identified (e.g. names, e-mail addresses and telephone numbers).

    For this purpose, a cookie is automatically set by the Facebook pixel when you visit our website, which automatically enables recognition of your browser when visiting other websites by means of a pseudonymous cookie ID. Facebook (by Meta) will combine this information with other data from your Facebook account and use it to compile reports on website activities and to provide other services associated with website use, in particular personalised and group-based advertising. We have no influence on data processing by Facebook and only receive statistics based on Facebook pixels. The information automatically collected by Facebook (by Meta) technologies about your use of our website is usually transferred to a server of Meta Platforms, Inc., 1601 Willow Road, Menlo Park, California 94025, USA and stored there. Further information about data processing by Facebook can be found in Facebook 's (by Meta) privacy policy. Our service providers are located and/or use servers in the following countries, for which the European Commission has established an adequate level of data protection by decision: USA, Canada, Japan, South Korea, New Zealand, United Kingdom, Argentina. The adequacy decision for the USA applies as the basis for third country transfers, provided that the respective service provider is certified. Certification is available. Our service providers are located and/or use servers in these countries: Australia, Hong Kong, India, Indonesia, Malaysia, Singapore, Thailand, Taiwan, Brazil, Mexico. There is no European Commission adequacy decision for this country/these countries. Our cooperation is based on these guarantees: Standard data protection clauses of the European Commission. 

     Facebook Analyses 

     As part of the Facebook business tools, statistics created via Facebook pixels about your use of our website enable us to analyse visitor activity on the website. The data processing is based on a data processing agreement with Facebook (by Meta). The analysis serves the optimal presentation and marketing of our website. 

     Facebook Ads (Ad manager) 

     We use Facebook Ads to promote this website on Facebook (by Meta) and other platforms. We determine the parameters of the respective advertising campaign. Facebook (by Meta) is responsible for the exact implementation, in particular the decision on the placement of the ads with individual users. Unless otherwise specified for the individual technologies, data processing is based on an arrangement between joint controllers in accordance with Art. 26 GDPR. The joint controllership is limited to the collection of data and its transmission to Meta Platforms Ireland. The subsequent data processing by Meta Platforms Ireland is not covered by this arrangement. 

    7.3 Other providers of web analytics - and online-marketing-services

     Use of AWIN for online marketing 

    Through our advertising partner AWIN AG, Landsberger Allee 104 BC, 10249 Berlin, Germany ("AWIN"), we market space for third-party advertisements. These ads are displayed to you at various locations on this website. AWIN can use cookies to track the progress of the respective order and in particular to verify that you have clicked on the respective advertisement and then ordered the product. For this purpose, data (IP address, time of visit, device and browser information as well as information on your use of our website) is collected, transmitted to and processed by AWIN. We have no influence on this data processing.  The data processing is carried out on the basis of an agreement between jointly responsible parties in accordance with Art. 26 GDPR. Our service providers are located and/or use servers in countries outside the EU and the EEA for which the European Commission has established by decision an adequate level of data protection. Our service providers are located and/or use servers in countries outside the EU and the EEA. For these countries there is no adequacy decision by the European Commission. Our cooperation is based on standard data protection clauses adopted by the European Commission.

    8. Integration of the Trusted Shops Trustbadge / other widgets  

    Provided that you have given your consent in accordance with Art. 6 (1) (a) GDPR, Trusted Shops widgets are integrated on this website to display the Trusted Shops services (e.g. Trustmark, collected reviews) and to offer buyers Trusted Shops products after they have placed an order.  

    The Trustbadge and the services advertised with it are an offer of Trusted Shops AG, Subbelrather Str. 15C, 50823 Cologne ("Trusted Shops"), with whom we are jointly responsible for data protection according to Art. 26 GDPR. Within the scope of this data protection notice, we inform you in the following about the essential contractual contents in accordance with Art. 26 (2) GDPR.  

     Within the framework of the joint responsibility existing between us and Trusted Shops AG, please preferably contact Trusted Shops using the contact options provided in the privacy policy, if you have any data protection questions and wish to assert your rights. Irrespective of this, however, you can always contact the person responsible of your choice. Your enquiry will then, if necessary, be passed on to the other person responsible for a response. 

    8.1 Data processing when integrating the Trustbadge/other widgets 

    The Trustbadge is provided by a US-American CDN provider (content delivery network). An adequate level of data protection is ensured by an adequacy decision of the EU Commission, which can be accessed here for the USA. Service providers from the USA are generally certified under the EU-U.S. Data Privacy Framework (DPF). Further information is available here. Where service providers are not certified under the DPF, standard contractual clauses have been concluded as a suitable guarantee.

    When the Trustbadge is called up, the web server automatically saves a so-called server log file, which also contains your IP address, the date and time of the call-up, the amount of data transferred and the requesting provider (access data) and the call-up. Immediately after the data collection the IP address is anonymised so that the stored data cannot be assigned to you personally. The anonymised data are used in particular for statistical purposes and for error analysis.  

    8.2 Data processing after order completion 

    Provided you have given your consent, the Trustbadge accesses order information stored in your terminal equipment (order total, order number, product purchased if applicable) and your e-mail address after the order has been completed. Your e-mail address is hashed using a cryptological one-way function. The hash value is then transmitted to Trusted Shops with the order information in accordance with Art. 6 (1) (a) GDPR.  This serves to verify whether you are already registered for Trusted Shops services. If this is the case, further processing will take place in accordance with the contractual agreement between you and Trusted Shops. If you are not yet registered for the services or do not give your consent to automatic recognition via the Trustbadge, you will subsequently be given the opportunity to register manually for the use of the services or to conclude the insurance as part of your possibly already existing user contract. 

    For this purpose, the Trustbadge accesses the following information stored in the terminal equipment you use after you have completed your order: Order total, order number and email address. This is necessary so that we can offer you buyer protection. The data is only transmitted to Trusted Shops if you explicitly decide to take out buyer protection by clicking on the correspondingly designated button in the so-called Trustcard. If you decide to use the services, further processing is based on the contractual agreement with Trusted Shops in accordance with Art. 6 (1) (b) GDPR, in order to be able to complete your registration for buyer protection and insure the order, as well as to be able to subsequently send you rating invitations by e-mail if necessary. 

    Trusted Shops uses service providers in the areas of hosting, monitoring and logging. The legal basis is Art. 6 (1) (f) GDPR for the purpose of ensuring trouble-free operation. Processing may take place in third countries (USA and Israel). An adequate level of data protection is ensured in each case by an adequacy decision of the EU Commission, which can be accessed here for the USA and here for Israel. Service providers from the USA are generally certified under the EU-U.S. Data Privacy Framework (DPF). Further information is available here. Where service providers are not certified under the DPF, standard contractual clauses have been concluded as a suitable guarantee.

    9. Social Media 

     Our online presence on Facebook (by Meta), Instagram (by Meta), Pinterest

    If you have given your consent to the respective social media provider in accordance with Art. 6 (1) (a) GDPR, when you visit our online presence on the social media mentioned above, your data will be automatically collected and stored for market research and advertising purposes, from which user profiles are created using pseudonyms. These can be used, for example, to place advertisements within and outside the platforms that presumably correspond to your interests. Cookies are usually used for this purpose. For detailed information on the processing and use of data by the respective social media provider, as well as a contact option and your rights and settings options for the protection of your privacy, please refer to the provider's privacy policies linked below. Should you still require assistance in this regard, please contact us.

    Facebook (by Meta) is provided by Meta Platforms Ireland Ltd., Block J, Serpentine Avenue, Dublin 4, Ireland (hereafter "Meta Platforms Ireland ") The information automatically collected by Meta Platforms Ireland about your use of our online presence on Facebook (by Meta) is usually transferred to a server of Meta Platforms, Inc., 1601 Willow Road, Menlo Park, California 94025, USA and stored there. Data processing in the context of a visit to a Facebook (by Meta) fan page is based on an agreement between joint controllers in accordance with Art. 26 GDPR. Further information (information on Insights data) can be found here. Our service providers are located and/or use servers in the following countries, for which the European Commission has established an adequate level of data protection by decision: USA, Canada, Japan, South Korea, New Zealand, United Kingdom, Argentina. The adequacy decision for the USA applies as the basis for third country transfers, provided that the respective service provider is certified. Certification is available. Our service providers are located and/or use servers in these countries: Australia, Hong Kong, India, Indonesia, Malaysia, Singapore, Thailand, Taiwan, Brazil, Mexico. There is no adequacy decision for these countries by the European Commission. Our cooperation with them is based on these safeguards:  Standard data protection clauses of the European Commission. 

    Instagram (by Meta) is provided by Meta Platforms Ireland Ltd., Block J, Serpentine Avenue, Dublin 4, Ireland (hereafter "Meta Platforms Ireland ") The information automatically collected by Meta Platforms Ireland about your use of our online presence on Instagram is typically transferred to and stored on a server at Meta Platforms Inc., 1601 Willow Road, Menlo Park, California 94025, USA. Data processing in the context of a visit to an Instagram (by Meta) fan page is based on an agreement between joint controllers in accordance with art. 26 DSGVO. Further information (information on Insights data) can be found here. Our service providers are located and/or use servers in the following countries, for which the European Commission has established an adequate level of data protection by decision: USA, Canada, Japan, South Korea, New Zealand, United Kingdom, Argentina: The adequacy decision for the USA applies as the basis for third country transfers, provided that the respective service provider is certified. Certification is available. Our service providers are located and/or use servers in these countries: Australia, Hong Kong, India, Indonesia, Malaysia, Singapore, Thailand, Taiwan, Brazil, Mexico: There is no adequacy decision for these countries by the European Commission. Our cooperation with them is based on these safeguards:  Standard data protection clauses of the European Commission.

    Pinterest is provided by Pinterest Europe Ltd, Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland (hereafter "Pinterest"). The information automatically collected by Pinterest about your use of our online presence on Pinterest is usually transferred to and stored on a server of Pinterest, Inc, 505 Brannan St, San Francisco, CA 94107, USA. Our service providers are located and/or use servers in countries outside the EU and the EEA for which the European Commission has established by decision an adequate level of data protection. Our service providers are located and/or use servers in countries outside the EU and the EEA. For these countries there is no adequacy decision by the European Commission. Our cooperation is based on standard data protection clauses adopted by the European Commission.

    10. Contact options and your rights 

    10.1 Your rights 

     Being the data subject, you have the following rights according to:art. 15 GDPR, the right to obtain information about your personal data which we process, within the scope described therein;art. 16 GDPR, the right to immediately demand rectification of incorrect or completion of your personal data stored by us;art. 17 GDPR, the right to request erasure of your personal data stored with us, unless further processing is requiredto exercise the right of freedom of expression and information;for compliance with a legal obligation;for reasons of public interest orfor establishing, exercising or defending legal claims;art. 18 GDPR, the right to request restriction of processing of your personal data, insofar asthe accuracy of the data is contested by you;the processing is unlawful, but you refuse their erasure;we no longer need the data, but you need it to establish, exercise or defend legal claims, oryou have lodged an objection to the processing in accordance with art. 21 GDPR;art. 20 GDPR, the right to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format or to request its transmission to another controller;art. 77 GDPR, the right to complain to a supervisory authority . As a rule, you can contact the supervisory authority at your habitual place of residence or workplace or at our company headquarters. 

         Right to objectIf we process personal data as described above to protect our legitimate interests that are overriding in the process of balancing of interests, you may object to such data processing with future effect. If your data are processed for direct marketing purposes, you may exercise this right at any time as described above. If your data are processed for other purposes, you have the right to object only on grounds relating to your particular situation.After you have exercised your right to object, we will no longer process your personal data for such purposes unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or for the establishment, exercise or defence of legal claims.This does not apply to the processing of personal data for direct marketing purposes. In such a case we will no longer process your personal data for such purposes.     

    10.2 Contact options

     If you have any questions about how we collect, process or use your personal data, want to enquire about, correct, restrict or delete your data, or withdraw any consents you have given, or opt-out of any particular data use, please contact us directly using the contact data provided in our supplier identification. 

 

 

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Updated: April 2024