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MOSER Trachten – Tradition Meets Passion

Founded in 2004 by Herbert Wirkes in Barbing near Regensburg, MOSER Trachten is now Germany’s leading supplier of traditional clothing: with over 40 stores in Bavaria, around 300 employees, and more than 15,000 items for women, men, and children. In addition to over 40 third-party brands such as Krüger, Spieth & Wensky, and Hammerschmid, MOSER carries exclusive in-house brands—Lieblingsgwand, Alpenglanz, Herzglück, and edelheiss—in limited editions, some of which are available in only 25 to 150 pieces worldwide. Over 800 new dirndl styles are added to the collection each year: from cotton dirndls for beer gardens to designer pieces for weddings and traditional costume festivals. Owner-operated, steeped in tradition, and with a genuine love for traditional costume.
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Lederhose FERDI
€198.00
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Dirndl YVONNE (70 cm)
€298.00
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Poncho mit Zopfmuster
€39.95
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Poncho mit Zopfmuster
€39.95
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Stretchgürtel mit Trachtenschließe
€29.90
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Charivari STIERKOPF
€49.95
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Trachtenrock NADJA (70 cm)
€99.95
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Trachtenrock mit Ornamenten (65 cm)
€119.95
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Gastrodirndl ANDREA (80 cm)
€139.90
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Gastrodirndl (70 cm)
€129.90
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Gastrodirndl (70 cm)
€109.90
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Lederhose MARK
€199.95
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Haferlschuhe Alois
€79.95
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Wickelarmband mit Perlen
€9.95
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Wickelarmband mit Perlen
€9.95
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Wickelarmband mit Strass
€9.95
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Wickelarmband mit Strass
€9.95
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Wickelarmband mit Strass
€9.95
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Wickelarmband mit Strass
€9.95
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Dirndl LISA (90 cm)
€199.90
Lederhose BENE
€179.90
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Dirndl AMELIA (70 cm)
€199.95
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Poncho aus Viskose
€39.90
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Poncho aus Viskose
€39.90

What Sets MOSER Trachten Apart

MOSER Trachten offers a combination that is unique in the industry: the variety of a large specialty retailer paired with the personalized service of an owner-operated family business. Through 40 company-owned stores in the heart of Bavaria offer what online retail alone cannot: the chance to try on items in person, expert style advice, and a keen sense for the perfect fit.

Limited-edition private labels – traditional costumes as one-of-a-kind pieces

At the heart of the MOSER private label range are strictly limited collections such as Lieblingsgwand and Alpenglanz. Each Lieblingsgwand dirndl is produced in a worldwide limited edition of only 100 to 150 pieces, and each Alpenglanz line features carefully curated variations. A numbered inner label confirms authenticity and exclusivity. If you wear traditional attire and want to be sure you won’t run into anyone else wearing the same dress, MOSER has the answer.

Frequently Asked Questions About MOSER Trachten

What are MOSER Trachten’s own brands?

MOSER Trachten carries several exclusive in-house brands: Lieblingsgwand (strictly limited-edition designer dirndls), Alpenglanz, Herzglück, edelheiss, and the MOSER line. These brands are available exclusively at MOSER.

Which third-party brands does MOSER Trachten carry?

MOSER carries over 40 brands, including Krüger Dirndl, Spieth & Wensky, Hammerschmid, Wenger Austria, Astrid Söll, MarJo, and many other leading names in the traditional clothing industry.

Does MOSER Trachten also offer children’s clothing?

Yes, the collection includes traditional clothing for women, men, and children alike—from small dirndls and lederhosen for the youngest to festive formal wear for adults.

How can I return my item to MOSER?

MOSER Trachten offers returns through the online shop. All details can be found in the online shop under the current Terms and Conditions and the Return Policy.