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Festivals

Traditional costumes & festivals – your style guide for the festive season


Welcome to the festival tent! The scent of roasted almonds, lively brass band music, and radiant traditional costumes – the festival season is the perfect occasion to show off your favorite outfit or treat yourself to a new look. Whether it’s the Cannstatter Wasen, Gäubodenvolksfest, or the legendary Oktoberfest – anyone attending a festival knows: without the right traditional outfit, something is missing. We’ll introduce you to the most popular festivals in Southern Germany and show you how to dress stylishly and appropriately.

The most important festivals throughout the year

Erlanger Bergkirchweih
05.06.2025 - 16.06.2025
Gäubodenvolksfest Straubing
08.08.2025 – 18.08.2025
Landshuter Bartlmädult
22.08.2025 – 31.08.2025
Augsburger Plärrer
22.08.2025 – 07.09.2025
Nürnberger Herbstvolksfest
29.08.2025 – 14.09.2025
Cannstatter Wasen Stuttgart
26.09.2025 – 12.10.2025
Münchner Wiesn (Oktoberfest)
20.09.2025 – 05.10.2025

Majestically beautiful – the dirndl at the festival

Hardly any other garment represents joy of life, tradition, and femininity quite like the dirndl. No surprise, then, that it is now closely associated with cheerful festivals – because it’s here that modern traditional fashion has truly found its place. Between beer tents, Ferris wheels, and brass music, the dirndl reveals all its charm: sometimes traditional, sometimes modern – but always a real eye-catcher. 

Whether adorned with delicate lace, rich velvet, or airy-light cotton – the dirndl leaves nothing to be desired. It presents the wearer as a stylish hostess, a fashionable Wiesn lady, or an elegant festival beauty. And it’s long since become more than just a festive dress: it’s a statement of identity, a sense of home, and self-confidence.

Dirndl AMORBACH (65 cm)
€169.90
Dirndl AMORBACH (65 cm)
€169.90
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Dirndl DARCY (65 cm)
€199.95
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Dirndl DIANA (60 cm)
€198.00
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Dirndl ENSDORF (65 cm) schwarz
€179.90
Dirndl GOTTESZELL (70 cm) pinie
€198.00
Dirndl GRABEN (70 cm) gletscher
€198.00
Dirndl HOFSTETTEN (65 cm) flieder
€179.90
Dirndl HOFSTETTEN (65 cm) peach
€179.90
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Dirndl HOFSTETTEN (65 cm) puderrosa
€179.90

Perfectly styled dirndl – these details make the difference

A dirndl is only truly complete when all its elements harmonize. Whether it's the dirndl blouse, apron, petticoat, or matching traditional shoes – every detail contributes to rounding off the look and expressing your personal style. A classy apron bow, elegant buttons, or lace trims add distinct highlights. 

When choosing a blouse, it's also worth paying attention to the details: high-necked, Carmen neckline, or a playful stand-up collar – each version gives the dirndl a different character. And don’t forget: a high-quality bra ensures the perfect fit and emphasizes the feminine silhouette. 

Our tip: Go for quality and creative combinations with your dirndl outfit – that’s how you create looks that blend tradition and trend in style.

Stylish by her side – traditional menswear with class

While she shines in her dirndl, he stands stylishly by her side – in a look that blends tradition with masculinity. The classic leather trousers remain the centerpiece, of course: whether short or knee-length, they’re a true statement of local pride and strong character. 

But men’s traditional fashion has much more to offer: high-quality shirts – checked, striped, or plain white – form the foundation. These pair well with haferl shoes, a belt with a traditional buckle, and, depending on the occasion, a refined vest (gilet) or a jacket (janker) made of velvet or loden. Fine embroidery or modern touches add that special flair. 

When it comes to colors, men can be bold these days. Alongside traditional earthy tones, bold hues like dark green, burgundy, or midnight blue are also trending. The result is a look that not only complements the lady at his side – but makes a strong impression all on its own.

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Lederhose DONI
€169.90
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Lederhose LEVIN
€249.90
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Trachtenweste ALOIS
€139.90
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Trachtenweste FRANZ (slim fit)
€189.95
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Trachtenweste JOEL (slim fit)
€199.95

Love for the details – accessories with heart & character

It’s the little things that make your look unforgettable. Traditional accessories give your outfit personality, depth – and sometimes even a touch of magic. For women, it’s the delicate chokers, sparkling earrings, playful flower crowns, and elegant traditional handbags that complete any dirndl in style. A knitted cardigan or an elegant cape not only provides warmth on cooler evenings but also adds a charming retro flair. 

Men, too, can make a statement – with a traditional hat, charivari chain, suspenders, or an artistically embossed belt buckle. Each of these pieces reflects a sense of style, love of tradition, and the desire not just to take part, but to stand out with elegance. 

Whether subtle or striking – accessories are an expression of your personality. And they show: you're not just wearing traditional clothing, you're wearing it with pride and presence.

Festival Guide by MOSER Trachten

Erlangen Bergkirchweih – spring on the hill

Lovingly known as the "Berch", this is one of Germany’s oldest festivals and takes place eleven days before Pentecost. It enchants visitors with romantic beer cellars and Franconian charm – a true springtime highlight. 

Outfit tip: In early summer temperatures, cotton dirndls (Waschdirndl) offer ideal wearing comfort.

Gäubodenvolksfest – Straubing’s fifth season

In mid-August, Straubing transforms into the heart of traditional costume culture. The Gäubodenvolksfest is Bavaria’s second-largest festival, attracting over a million visitors each year. Originally launched in 1812 as an agricultural exhibition, it has since become a perfect blend of tradition, fairground fun, and cultural heritage. 

Our tip: For this rustic event, a classic dirndl with a color-coordinated apron and blouse is the perfect choice.

Gäubodenvolksfest – Straubings fünfte Jahreszeit

Mitte August verwandelt sich Straubing in das Zentrum der Trachtenkultur. Das Gäubodenvolksfest ist das zweitgrößte Volksfest Bayerns und lockt jährlich über eine Million Besucher an. Ursprünglich 1812 als Landwirtschaftsausstellung ins Leben gerufen, ist es heute eine perfekte Mischung aus Tradition, Kirmes und Brauchtum. 

Unser Tipp: Für dieses urige Event passt ein klassisches Dirndl mit farblich abgestimmter Schürze und Bluse perfekt.

Dult in Landshut – tradition meets cosiness

The Dult in Landshut takes place twice a year – in spring and again in late summer during the Bartlmädult. What makes this festival special is its family-friendly atmosphere. Among market stalls and beer tents, you’ll meet people of all ages – and of course, every style of traditional attire. 

Style idea: For those who love comfort and practicality, a cotton dirndl, traditional skirt, or cheeky women’s leather trousers are great choices.

Nuremberg Autumn Festival & Cannstatter Wasen

While Nuremberg celebrates its traditional Autumn Festival at the end of August, Stuttgart kicks off the legendary Cannstatter Wasen – Southern Germany’s answer to the Wiesn. First held in 1818, the Wasen rivals the Oktoberfest in every way: Ferris wheels, festival tents, and plenty of traditional attire shape the scene. 

Cannstatter Wasen Outfit Tip: Modern takes on the classics are all the rage: dirndls with pastel-colored blouses, bold accessories, or leather trousers for women. Men can combine colorful shirts, Haferl shoes, and accessories like a hat or charivari for a cohesive and confident look.

Nuremberg Autumn Festival & Cannstatter Wasen

While Nuremberg celebrates its traditional Autumn Festival at the end of August, Stuttgart kicks off the legendary Cannstatter Wasen – Southern Germany’s answer to the Oktoberfest. The Wasen was established back in 1818 and is in no way inferior to the Oktoberfest: Ferris wheel, festival tents, and plenty of traditional attire dominate the scene. 

Cannstatter Wasen Outfit Tip: Modern interpretations of classic styles are totally on trend: dirndls with blouses in pastel shades, eye-catching accessories, or traditional trousers for women. Men combine colorful shirts, Haferl shoes, and accessories such as hats or charivaris for a cohesive, confident look.

Munich Wiesn – the original among festivals

From mid-September to early October, all eyes turn to Munich: the Wiesn is not only the largest festival in the world, but also the stage for some of the most stunning traditional looks. Since 1810, it’s been all about beer, music – and fashion! 

Oktoberfest Outfit Tip: At the Wiesn, it’s okay to go a little more exclusive. Designer dirndls made from luxurious fabrics like peach fuzz, silk, or brocade set the standard. Men make a statement with velvet jackets, waistcoats, and classically embroidered leather trousers. Here, style and statement go hand in hand!

Augsburg Plärrer – a family-friendly festival with tradition

Twice a year, in spring and autumn, Augsburg hosts the Plärrer. As Swabia’s oldest festival, it has delighted visitors since the 15th century with fairground charm, beer tents, and fireworks – all in a particularly family-friendly atmosphere. 

Style tip: Perfect for the family look! Whether it’s a kids’ dirndl, men’s leather trousers, or a matching couple’s outfit – coordinated looks are more than welcome here.

Augsburg Plärrer – Family-Friendly Festival with Tradition

Twice a year, in spring and autumn, Augsburg hosts the Plärrer. Swabia’s oldest folk festival has been delighting visitors since the 15th century with fairground attractions, beer tents, and fireworks – and is especially family-friendly. 

Style Tip: Perfect for a family look! Whether it’s a children’s dirndl, men’s leather trousers, or coordinated partner outfits – matching styles are more than welcome here.

Your festival starts in the wardrobe

Every festival has its own soul – and the right outfit is what truly completes the experience. Whether rustic in Straubing, glamorous in Munich, or cozy in Landshut: with the perfect traditional attire, your visit will be unforgettable. 

Browse our collections now and find your new favorite outfit for the upcoming festival season!

FAQ – your questions about festival attire

What should I wear to a festival?

A dirndl for women or leather trousers with a shirt for men are classic choices. Matching accessories, traditional shoes, and – depending on the weather – a knitted cardigan or traditional jacket (Janker) complete the outfit.

  • What dirndl styles are trending in 2025?

In addition to traditional colors like red or blue, designers are embracing pastel shades, luxurious fabrics like peach fuzz or brocade, and high-necked cuts.

  • Can I wear a dirndl in everyday life?

Yes! Especially cotton dirndls (Waschdirndl) are great for everyday wear – comfortable, easy to care for, and perfect for spring and summer.

  • What shoes go best with a dirndl?

Great options for dirndl & traditional attire include: classic traditional shoes or pumps, ballerinas with buckles, or ankle boots for cooler days. 

Tip: Choose closed-toe shoes – open sandals often look too modern. Ideal colors are brown, black, beige, or muted berry tones.

  • How do I tie the dirndl bow correctly?

The position of the bow reveals your relationship status: left: single or open to flirting, right: taken, married, or not interested, center front: virgin or traditional (e.g., for children), back: widow or waitress. 

Fun and style can go hand in hand – but respecting tradition is part of the charm.

  • What can I wear over my dirndl when it gets chilly?

For cooler evenings at the festival, try: traditional knit cardigans in muted colors, loden jackets or capes for elegant occasions, or a denim jacket or blazer for a modern twist. 

Important: Your outerwear should complement the dirndl, not cover it up.